Photo by Harold Vasquez: https://www.pexels.com/photo/lines-of-code-2653362/

Refreshing My Identity for the Future

Image illustrating the news post `Refreshing My Identity for the Future`

November 16, 2025

I wanted a proper visual identity that truly reflected the direction my work has been heading. I felt like it was the right time to create a clearer, more consistent brand. Jack Currie Web Development was the answer. A refreshed identity that better represents my approach, my services, and the level of quality I aim to bring to every project.

Who To Go To?

While my strengths lie firmly in web development, graphic design has never been my strongest department — at least not at the level needed to create the kind of unique visual identity that I wanted. So I began looking for services that could help bring a new brand to life. After strong recommendations, I decided to work with David at Smudged Media. Following our initial conversations, David was more than happy to create my branding, and followed up with a range of design directions we could explore. Once I chose the concept that I liked the most, he refined it further through several iterations until the final brand was exactly what I wanted along with provided secondary versions of the logo that can be used for social media accounts.

The Result

I wanted the final result to be related to web development and be unique to me, thus going for the key caps with my initials, and the main title being within curly braces. I am extremely happy with the outcome and cannot recommend David enough.

You can check out David’s work on his website at https://www.smudgedmedia.com/ or get in touch with him directly by email at info@smudgedmedia.com.

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